Advertiser Services

The world’s largest and most influential advertising agencies trust ECN to execute their media plans with flawless precision. ECN seamlessly connects ad agencies and advertisers to media outlets, ensuring commercials air exactly as planned with perfect placement and post-air verification. Every day, we deliver thousands of ad schedules and commercials representing over 90% of the nation’s Top 100 advertisers and hundreds more.

Flawless Ad Delivery

 

TV commercials are only effective if they air as planned and reach the right audience. Missed spots, incorrect placements and other scheduling errors waste ad dollars and cause missed opportunities. That’s where PinpointSM comes in. By automating ad schedule delivery into station systems, PinpointSM eliminates manual data entry, reducing errors and significantly improving airtime accuracy. Traffic instructions and commercial assets flow directly into broadcaster systems, ensuring fast, error-free execution.

The Power of Proprietary Technology

 

ECN’s cutting-edge technology drives the industry’s most efficient and reliable ad scheduling and distribution system. Our platform integrates directly with both agency traffic systems and broadcaster scheduling systems, processing and delivering thousands of ad schedules and commercials every week across the U.S. and Canada.

Live Ad Tracking with Instant Verification

 

Once your TV ads go live, precision tracking and real-time verification ensure your campaign reaches its intended audience. PinpointSM monitors your commercials 24/7 across every U.S. market, providing unmatched visibility into when and where they air.

Instant Adjustments for In-Flight Campaigns

 

PinpointSM continuously compares what the station is supposed to be airing per the commercial schedule they received to actual station airings. When discrepancies occur, real-time alerts notify station sales and traffic teams, allowing them to correct errors while campaigns are in flight. Agency media buyers are also notified, making campaign oversight effortless and ensuring every commercial can deliver its full value.

Verified Results, Maximized ROI

 

Get your commercials on air faster, with fewer errors. Know exactly when and where each ad airs. No wasted spend. No guesswork. Just real, measurable results.

Powerful Connections

ECN is integrated with the most widely used media buying, commercial scheduling, production, distribution, and talent payment systems in the industry.

Behind these systems are the people who make media happen. With a database of over 100,000 media contacts, ECN ensures your traffic instructions and commercials reach the right teams, so your ads air exactly as intended.

Doing the Heavy Lifting

40,000 commercials scheduled daily

10,000 instructions delivered daily

100,000 up-to-date media contacts

90% of the nation’s top advertisers

Smarter Ad Execution Starts Here

Don’t let scheduling errors cost you results. Automate, verify and optimize every commercial with a solution and service built for agencies and advertisers who demand accuracy and efficiency.
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