Client Story:
OMD Hearts & Science + Pinpoint^SM

Verifying Campaigns in Real Time, Nationwide

OBJECTIVE

Culver’s, with 1,000+ restaurants in 26 states, needs to ensure new commercials air correctly and avoid blacklisted programs.

APPROACH

OMD Hearts & Science uses Pinpoint^SM to deliver traffic instructions and creative assets, verifying airings across every DMA and automatically flagging commercials that air incorrectly or in restricted slots.

IMPACT

Real-time reports and video clips identify wrong or misplaced spots, giving investment teams and stations the proof to correct issues fast.

“We have worked with ECN for many years and are leveraging our existing traffic workflow through the buying system to automate traffic, distribution and verification of many TV assets. Pinpoint℠ enables our team to work at the speed of digital with a single workflow for busy linear TV buys. Reconciling in-flight issues before station invoices are received is a bonus, as Pinpoint^SM identifies anomalies in the schedule and notifies/gives stations the ability to re-schedule.“

- Jerry Liloia

Director of Traffic, OMD Hearts & Science

WHY IT MATTERS

Scheduling errors prevent ads from reaching their intended audience, leading to costly makegoods and lost sales opportunities for Brands. That’s why ECN and SpotGenie have partnered to create a seamless traffic, distribution and verification workflow. Ad agencies traffic as usual through their buying platform or ECN’s portal, while Pinpoint^SM tracks every spot in real time, verifying airings, flagging discrepancies and empowering both stations and agencies to fix issues while campaigns are live.