by ECN Market Research | Oct 27, 2025 | Advertising, ECN Pinpoint
According to Guideline, a research firm that analyzes advertising market data, Local TV advertising has lost more than half of the media spending market share since 2017, falling from 13% in 2017 to 6% as of June 2025. Digital video’s market share increased...
by ECN Market Research | Sep 30, 2025 | Advertising, ECN Pinpoint
Pharmaceutical Ads account for 11-12% of National TV Spend: The FDA crackdown puts an estimated $4B in direct-to-consumer ads in Fourth Quarter 2025 at risk, as well as the national networks that air them and the media agencies that buy timeslots for the ads. Last...
