by ECN Market Research | Nov 10, 2025 | ECN Pinpoint
Whether you shop in-store or online, the day after Thanksgiving — aka Black Friday — is still a huge day for retailers and consumers. The term “Black Friday” was first used to reference a financial crisis, not shopping. On September 24, 1869, two Wall Street...
by ECN Market Research | Oct 27, 2025 | Advertising, ECN Pinpoint
According to Guideline, a research firm that analyzes advertising market data, Local TV advertising has lost more than half of the media spending market share since 2017, falling from 13% in 2017 to 6% as of June 2025. Digital video’s market share increased...
by ECN Market Research | Oct 8, 2025 | ECN Pinpoint
Network Affiliate Agreements: Follow The Money When several Nexstar and Sinclair-owned stations declined to resume broadcasting Jimmy Kimmel Live! following its reinstatement by ABC, it raised a critical question: how much control do networks really have over their...
by ECN Market Research | Sep 30, 2025 | Advertising, ECN Pinpoint
Pharmaceutical Ads account for 11-12% of National TV Spend: The FDA crackdown puts an estimated $4B in direct-to-consumer ads in Fourth Quarter 2025 at risk, as well as the national networks that air them and the media agencies that buy timeslots for the ads. Last...
by ECN Market Research | Sep 26, 2025 | ECN Pinpoint
Tracking TV Ads is Only Part of a Commercial Audit Most advertisers are familiar with commercial verification products that insert an Audio ID tag, otherwise known as a watermark, into an ad prior to delivery and broadcast on TV. The audio ‘signal’ is embedded within...
