Blog
From Chaos to Cart: Why Black Friday Still Dominates Retail
Whether you shop in-store or online, the day after Thanksgiving — aka Black Friday — is still a huge day for retailers and consumers. The term “Black Friday” was first used to reference a financial crisis, not shopping. On September 24, 1869, two Wall Street...
6% Market Share, 100% Impact: The Local TV Paradox
According to Guideline, a research firm that analyzes advertising market data, Local TV advertising has lost more than half of the media spending market share since 2017, falling from 13% in 2017 to 6% as of June 2025. Digital video's market share increased from 15%...
Network Affiliate Agreements – Are They Iron Clad?
When several Nexstar and Sinclair-owned stations declined to resume broadcasting Jimmy Kimmel Live! following its reinstatement by ABC, it raised a critical question: how much control do networks really have over their affiliates? This situation highlights the...
Influencers, Instagram, and Ad Violations: FDA Cracks Down on Big Pharma
Pharmaceutical Ads account for 11-12% of National TV Spend: The FDA crackdown puts an estimated $4B in direct-to-consumer ads in Fourth Quarter 2025 at risk, as well as the national networks that air them and the media agencies that buy timeslots for the ads. Last...
TV Ad Tracking & Verification Has Missed the Mark … Until Now
Tracking TV Ads is Only Part of a Commercial Audit Most advertisers are familiar with commercial verification products that insert an Audio ID tag, otherwise known as a watermark, into an ad prior to delivery and broadcast on TV. The audio ‘signal’ is embedded within...